Director, Latin America
Marcelo Morichi leads Watershed’s delivery of negotiation training in Spanish. He brings 20 years of experience in communications, project management and operations. Marcelo trains all professional functions in negotiations with a special focus on business negotiation in and across Latin American countries and other emerging economies in Asia and Africa.
Throughout his career Marcelo has negotiated successful client acquisitions and joint ventures in new and challenging cross-cultural markets, including Latin America. He leads a media firm that manages marketing and advertising for custom publishers in the US and abroad, with advertising clients such as BMW Latin America, Intercontinental Hotel Group, LVMH Caribbean and Latin America, Porsche Latin America, and Mercedes Benz among others.
Previously he managed relationships with ten partner banks in Latin America; on-line content in three languages for a US based financial services firm addressed to visitors in the US and 8 Latin American countries, and the editorial process and production of 2 Spanish language magazines with monthly circulation and distribution in 20 countries.
Marcelo enjoys running and skiing with his daughters. Fluent in English, Spanish and Portuguese with a working knowledge of Italian, Marcelo earned his Bachelor of Arts at the National University of Cuyo, Argentina and his Master of Public Affairs at the Lyndon B. Johnson School of Public Affairs University of Texas at Austin.