Negotiation Blog

Identifying Emotions is a First Step to Resolving Difficult Negotiations - Part I

By Marianne Eby

It's no accident that we teach a full workshop on Managing Emotions as You Negotiate. Emotions are the #1 obstacle to a mutually beneficial negotiation. And when tensions flare between co-workers, the impact can reach far beyond the current negotiation, leaving you to solve an emotional puzzle. At some point you have to manage the emotional climate to return to a productive relationship.

The first step to managing emotions is to identify them.

Let’s take a concrete situation from one of our clients who used our Need Help Now web-based advice service (with name changes). Jess has the lead for an upcoming high-profile project. Jess had worked with the client before, but his plate is full with other priorities so he needs to rely on another team member, Lex. Jess still thinks of Lex as a trainee rather than a full member of the team, even though Lex has demonstrated success on previous projects. Lex is a more junior and less experienced engineer, but has spent more time with the client and is more in tune with the client’s needs. Lex feels ready for the challenge of taking on the role of lead engineer for this project.
 
When they met to discuss Lex taking on this new role, things went awry quickly. Jess was dictating tasks rather than offering guidance or listening to Lex’s plan. Lex made an excuse of another deadline to end the discussion early, and suggested that they schedule a meeting to finish the conversation. 
 
Stop and Think
Most people would prepare for battle, or engage in work-around tactics to deal with an awkward situation like this, but an astute professional understands the need to negotiate a solution. To do that effectively, Lex (our advice seeker) will need to understand more about the emotions presenting themselves. In order to sway Jess to relinquish control, Lex needs to better understand whether Jess is uncomfortable with Lex's ability to lead the project and why, or if this is all about Jess's ego need to control the situation. Either eay Lex needs a plan to gain insights before taking action.
 
What would you do?

See if your plan matches Lex's strategy.

Negotiating Tip

 “Champions aren’t made in gyms. Champions are made from something they have deep inside them: a desire, a dream, a vision.”  Muhammad Ali


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Negotiation Blog

Negotiators Do Judge a Book by Its Cover

By Marianne Eby

To really understand why something so superficial matters, we are going to think out of the negotiation box. Let's think restaurant menu, think Apple products, think Erin Brokovich, and before we finish, think Mao Zedong. Then we'll better be able to think negotiations.

Think restaurant menu
A restaurant with a well-designed menu invites you to try something new rather than rely on a habitual choice. The menu may list drinks first and separate from the courses to guide you to spend more on high profit libations. When the choices for foods are more limited, with clear titles, and information about each option below the dish, and a price, most of us feel comfortable that we are making an informed choice and can decide more quickly. This helps the restaurant with throughput (seating more diners). When the pictures of food or other people/places on the menu are not enticing, or the information is overwhelming or confusing, diners may walk-out or order a cheaper item so as not to risk as much.
 
Think Apple products
Apple’s core philosophy imbedded by its founder Steve Jobs is that great products come at the intersection of arts and technology. These products make us want to hold them, use them, brag about them, and but of course, spend money on them. Back in 2005 Jobs demonstrated the simplicity of an Apple remote versus the typical peanut shaped remote with dozens of keys on it. Year after year he and Apple have proven that while functioning is critical, the look and feel also matter. 
 
It’s as if the well designed menu or techno gadget (or the poorly designed one), negotiates with consumers on behalf of the company. Forget how good the food really is, or how fabulous the functions of the techno gadget, we will pay more for it when it presents itself well.
 
Think Erin Brokovich
I can’t help but think of the famous scene from the Academy Award winning movie Erin Brokovich (2000). Julia Roberts won Best Actress for her portrayal of Erin Brokovich, a sassy paralegal who helps bring down a chemical company in a class action suit. The real Erin Brokovich admits to dressing and talking “potty mouth” and vents
 
“I was taught never to judge a book by its cover.”
 
The instructive negotiating scene that comes to my mind is when the chemical company sends over an inexperienced attorney to get a quick settlement, and he is slouched in the plaintiffs’ attorney’s waiting room. His posture and facial expression send a message: either the chemical company doesn’t consider this litigation a threat, or this is a tactic to make the plaintiffs think the lawsuit will go nowhere and they should settle for nuisance value.
 
The image of the attorney representing the chemical company mattered greatly in terms of the message that plaintiffs received and thus influenced their next move in the litigation. 
  
Think Mao Zedong
On the other end of the spectrum I envision Mao Zedong, the Chinese leader who led the nation’s communist revolution to become Chairman of the People’s Republic of China from 1949-59. This charismatic leader had such an aura of power that he chose to carry a small book in his hand in order to send a message of approachability. You can read more about his rise to power and expert messaging in Private Life of Chairman Mao by his personal physician, Dr. Li Zhisui.
 
Think Negotiation
Our clothed appearance, body language and facial expressions send a message about how we feel about the negotiations and the other parties. Similarly, like the design of a restaurant menu, the layout of our proposal or response can speak volumes about our approach to our customer, supplier or partner.
 
We don’t always think about how we look and sound and pose at the negotiating table, especially after long hours of preparation on substance or difficult bargaining sessions. We’re certainly not in favor of a cadre of same suited minions arriving at the negotiating table with shoulders held back and strong handshakes. The key is not to be one style, but to intend that the message your negotiating counterpart receives is the one you intended to send, because we often do judge a book by its cover.

 

Negotiating Tip

When gathering information, ask more open questions (who, whose, what, when, which, why, and how).  They will be perceived as less threating and more collaborative while getting you more helpful information.


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