Negotiation – One of Four Major Influence Tools
Negotiation is a critical tool to influence decision-making. But it is not always the right tool for every situation. There are several ways to influence decision-making: Use of power, payment, persuasion and negotiation. All of these tools can be used effectively and legitimately, although not all methods are legitimate (threat, bribery, unregistered lobbying, etc.).
| Power | Payment | Persuasion | Negotiation |
|---|---|---|---|
| Command | Reward | Selling | Give-and-Take |
| Coercion | Compensation | Presentation/Educating | Exchange |
| Threat | Material Incentives | Argument | Bargaining |
| Force | Bribery | Lobbying | Joint Decision |
Negotiation is thought to have an edge over all other tools because when done well it brings new ideas to the table that increase value to all parties. Yet there is overlap, as the other primary tools of influence — power, payment and persuasion — play critical roles in negotiations.
Using Persuasion and Negotiation
Intersection of Persuasion and Negotiation
