Country List of Cultural Characteristics

What You'll Learn
  • Quick summary of different cultures  social orientation, communication style and perception of time

 

The following list is very simplified. If you are planning on doing business in a specific culture, it is important that you investigate that culture more thoroughly. (See Recommended Reading)

 

Country Social Orientation Directness Expressivity Time
Argentina Relationship-oriented Somewhat direct Expressive Somewhat relaxed
Australia Task-oriented Direct Colorful but not necessarily emotional Neutral to somewhat brisk
Brazil: Rio area Relationship-oriented Somewhat indirect Expressive Relaxed
Brazil: Sao Paolo area Somewhat relationship-oriented Medium Medium Neutral to somewhat brisk
Canada Task-oriented Direct Neutral to somewhat reserved Neutral to somewhat brisk
China Relationship-oriented Indirect Reserved Relaxed
Egypt Relationship-oriented Indirect Expressive Relaxed
England Task-oriented Direct but understated Reserved Relatively brisk
France Half task, half relationship Direct Assertive but not emotional Neutral
Guatemala Relationship-oriented Indirect Expressive Relaxed
Germany Task-oriented Direct Reserved Brisk (in the north & west)
Hungary Relationship-oriented Indirect Reserved Relaxed
India Relationship-oriented Indirect Expressive Relaxed
Indonesia Very relationship-oriented Indirect Reserved Relaxed
Italy Relationship-oriented Direct Very expressive Relaxed
Japan Highly relationship-oriented Very indirect Very reserved Punctual but flexible
Jordan Relationship-oriented Indirect Expressive Relaxed
Lebanon Relationship-oriented Indirect Expressive Relaxed
Mexico Somewhat relationship-oriented Somewhat indirect Expressive Relaxed
Malaysia Relationship-oriented Indirect Malaysians: Expressive
Chinese: Reserved
Relaxed
Netherlands Task-oriented Direct Reserved Brisk
Nigeria Relationship-oriented Indirect Expressive Relaxed
Norway Somewhat task-oriented Direct but understated Reserved Relatively brisk
Pakistan Relationship-oriented Indirect Expressive Relaxed
Philippines Relationship-oriented Somewhat direct Reserved Relaxed
Poland Somewhat relationship-oriented Indirect Medium Somewhat relaxed
Puerto Rico Relationship-oriented Indirect Expressive Relaxed
Russia Relationship-oriented Indirect Expressive with people they know Relaxed
Saudi Arabia Relationship-oriented Indirect Expressive Relaxed
Scotland Task-oriented Direct but understated Reserved Relatively brisk
South Korea Relationship-oriented Indirect Reserved Medium
Spain Relationship-oriented Somewhat direct Somewhat expressive Somewhat relaxed
Taiwan Relationship-oriented Indirect Reserved Neutral
Thailand Relationship-oriented Very indirect Somewhat reserved Relaxed
Turkey Relationship-oriented Indirect Expressive Relaxed
United Arab Emirates Relationship-oriented Indirect Expressive Relaxed
United States Very task-oriented Direct North: Reserved
South: Expressive
Very urgent
Venezuela Somewhat relationship-oriented Somewhat indirect Expressive Relaxed
Vietnam Relationship-oriented Indirect Reserved Relaxed