Negotiation Training for Sales

Negotiation Training For Sales

Sales Negotiation Training Session

B2B Sales Negotiation Training 

Sales professionals need negotiating skills, strategies and behaviors that earn today's more sophisticated clients' trust:

   ♦  Inspiring Conference Sessions

   ♦  Intense Sales Team Workshops

   ♦  Consulting and Coaching on Sales Negotiations

Why sales teams choose Watershed's negotiation programs

  • Immediate ROI
  • High impact and high energy presentations motivate new behaviors
  • Maximized audience engagement
  • Structured to support corporate goals
  • Tailored to your industry, market, and challenges
  • We build skills and confidence to change behaviors
  • Tools for sales managers to build corporate competency in negotiations
  • Sales teams capture new value and close more deals faster

Movie clips reinforce key negotiation take-aways

Watershed uses entertaining scenes from popular movies to display negotiation Dos and Don'ts. Seeing demonstrations of negotiating behaviors embeds the learning in an entertaining and memorable way.

Audiences love Watershed's strategic use of famous movie scenes!

Popular sales negotiation workshop and conference topics

From foundation to advanced skills and strategies, participants explore sales negotiation scenarios of increasing intensity and complexity, with expert coaching and peer feedback. Watershed focuses exclusively on negotiations, serving the needs of medium and large corporations, and trade and professional associations.

Sales negotiation workshops and conference sessions are tailored to your sales, business development (BD), capture managers, and marketing organization challenges:

  • Optimizing opportunities to persuade and trade value throughout the sales cycle
  • Pursuing price increases with confidence
  • Presenting opening offers strategically
  • Effectively responding to customer objections and requests for discounts and "your bottom line"
  • Capturing value even when you don't have final authority to agree
  • Anticipating buyer behavior to your advantage
  • Neutralizing procurement's tactics
  • Getting past customer indecision
  • Re-negotiations in tough times
  • Leveraging power even when you don't have it
  • Influencing stakeholder and buyer perceptions
  • Using Best Negotiating Practices® to strengthen customer relationships
  • Negotiating with customers you can't afford to lose
  • Common mistakes that damage credibility and trust
  • Capturing value as your work to a close
  • Enhancing value and strengthening positions for future sales opportunities

Sales negotiation session formats

Utilizing a wide range of delivery methods -- video feedback, pre-work plans, self-assessments, role plays, case studies, peer input, and other activities -- participants leave with practical take-aways for use on the job.

  • Keynotes 
  • General and Breakout sessions 
  • Half-day, full-day and multi-day negotiation workshops
  • One-on-one advice and coaching


How to Get in Touch with Watershed Associates

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