I taught negotiating for two years and this course exceeded my expectations and helped to refresh my skills and knowledge. The instructor had high energy, was very competent and had the perfect personality for the job.
Create and Capture Value as You Negotiate™
Delivered in English or en español

Best Negotiating Practices, a set of skills, behaviors and strategies that move you from fundamental understanding, to proficiency, to mastery in negotiations
Five step collaborative negotiating framework that ensures predictable, repeatable results as you build strong relationships
Prepare
- Explore value
- Define scope
- Identify and research stakeholders
- Develop fact base
- Analyze information & situation
- Begin to understand interests
- Define Most Desired Outcomes, Goals & Least Acceptables
- Identify alternate solutions
Exchange
- Discover and create value
- Exchange information
- Build rapport & trust
- Assess interests
- Probe for understanding
- Assess competency
- Validate assumptions
- Explore options
- Align goals
- Agree on agenda
Bargain
- Create and distribute value
- Communicate
- Make opening proposals
- Handle objections
- Probe
- Make and manage concessions
- Give and take
- Explore options
- Summarize often
Conclude
- Capture value
- Final summarization
- Gain commitment
- Finalize agreement
- Thank them
Execute
- Expand value
- Implement solution
- Ensure compliance
- Manage changes
- Strengthen relationship
- Maintain trust
Executive Summary
The flagship workshop of the Best Negotiating Practices workshop series, "Create and Capture Value as You Negotiate," explores the fundamentals of negotiation process and strategy for business practitioners of all professions.
Talented negotiators outpace their colleagues and competitors in business and in life because they build relationships that bring desired results. Watershed Associates researches your industry and interviews your team, developing negotiation case studies to address your challenges.
Fundamental to our delivery is an adherence to learning objectives, in-depth negotiation fundamentals, and leading edge adult learning principles. What you get is an interactive negotiations workshop where participants have the tools to apply negotiation skills and strategies to their jobs.
The negotiation workshop agenda is tailored from an extensive list of negotiating topics. Our negotiation skills teaching is filled with entertaining and informative anecdotes from our vast negotiating experience so you remember what you learn. You get plenty of work aids, practice with the case studies, and extensive debriefs of the cases. And when you leave, you can contact us for continuing negotiation advice, so the learning never stops.
Philosophy
Watershed advocates collaborative, interest-based negotiations, often referred to as win-win negotiations. We provide participants a framework for negotiations that guides them through process and strategies in five phases: preparation, information exchange and validation, bargaining, concluding agreements, and execution. Participants learn the interrelation between the five phases as well, assuring that the negotiation results in more than a profitable agreement, but also one where compliance and performance are most likely.
Our framework is supported by our Best Negotiating Practices®, a set of tactics, skills and strategies participants need to move from fundamental understanding, to proficiency, to mastery in negotiations.
Workshop Content
Watershed workshops are substantive, skill building, interactive and tailored to each client, giving attendees the opportunity to learn from practice in relation to their work. A typical workshop contains the following components.
Core Content
Participants are introduced to the framework for negotiating. They overcome any reluctance to negotiate as they engage in exercises and role plays that demonstrate how to solve a party's interests
rather than confront their position, and how to engage in bargaining that achieves creative solutions.
Key modules are bargaining, preparation, and information exchange and validation, with a focus on the most critical Best Negotiating Practices®. We also focus on the relevance of common tactics to collaborative negotiations – how to recognize them, when it is appropriate to use them, and how to defend against them. Participants are guided in their practice of planning, probing, and development of creative concessions.
A selection of optional modules that best meet the client’s needs, such as email and phone negotiations, cross-cultural negotiations, dealing with difficult, emotional and hostile negotiators, team negotiations, sources of power, internal negotiation for scarce resources, and negotiating styles assessment can be substituted in the workshop curriculum.
Exercises
- Role plays – simplified role plays that provide understanding of trust, skill practice, and build confidence to develop creative concessions, and more complex role plays tailored to the client’s business environment and negotiation challenges
- Company specific creative concessions list – brainstorming by participants of concessions that are of low cost to give and high value to the other side
- Planning of live company negotiation – using Watershed’s planning template, participants plan a future negotiation with presentation to and feedback from colleagues
- Movie clips – view and debrief of licensed movie clips from popular films with powerful negotiation scenes that drive a lesson in a memorable way
- Recaptured learnings – small and large group exercises where participants reflect, share and capture learnings, and thus improve retention
- Goal setting – opening exercise that explores expectations with later follow-through activity to tackle toughest issues, and closing exercise to prepare Individual Action Plans
Tools
- Negotiator’s Reference Guide – comprehensive 250+ page Guide that follows the daily program and serves as an on-the-job reference, including job aids such as Common Tactics, Crunch List, Team Dynamics, Negotiating Across Cultures, Negotiating over Email and Phone, as well as Glossary of Terms, Recommended Reading, and others.
- Planning template – demonstrated use following simplified role play; participant practice in exercise to plan a live company negotiation; and blanks for future use
- Additional job aids – Tools for daily referral of Best Negotiating Practices® , as well as mini-articles that cover topics such as negotiation ethics, sole source negotiations, negotiating with a customer you can’t afford to lose, etc.
- Negotiation Training ROI Toolkit –activities for managers to lead in the weeks and months following the workshop that double retention and ensure application on the job, including a Negotiator’s Debrief Tool
- Need Help Now advice service – six months of access by participants via Watershed’s web site to expert advice returned by phone or email within 48 hours of request

